If you're going to create a lure – you must create something high on a predatory fish’s shopping list. We considered this, and the fish which is pursued and eaten by all predatory fish is the Sand Eel.

We took photographs of live sand eels to a master craftsman/sculptor who created for us moulds.

Working together we produced a fabulous set of Sand Eel lures in soft rubber. We've added full holographic flasher membrane down the length of the lures. Added a pre weighted hook in the head end and began testing. That was one and a half years ago.

You asked us for Sand Eels, we have responded.

AS NEAR TO THE REAL THING AS YOU WILL GET.

AVAILABLE FOR SALE NOW, FOR THE VERY FIRST TIME THE "MAXI – FLEX SAND EEL" FROM INTEREX INTERNATIONAL LTD.

We tested them, and both holographic colours consistently caught fish ‘Blue Mist’ and ‘Green Mist’, so no more boxes of multi coloured wonders. Our eels holographic film flashes many different colours while you're fishing with it.

Trolling, spinning, jigging, wrecking on a flowing trace off the bottom, holding at varying depths on a flowing trace, skipping over kelp beds or rocky ledges, the up hook helps prevent bottom snag ups. You will be surprised at the results; they look and swim just like the real thing. If you stop the retrieve - they dive just like the reel thing too.

They are new and available now for the first time from Interex International Ltd.